What is AI Text Analytics?

Text analysis ai is simply the process of extracting information from inside large amounts of text data. Natural Language Processing (NLP) is how a program actually understands this data and makes sense of it. For businesses, Natural Language Processing can help them automate the process of understanding customer comments on a large scale so they can make data driven decisions on how to improve the business.

AI in action: how Thematic’s AI analytics helped a media company
Thematic was recently featured in Stuff showcasing how our work for Sky TV is useful for businesses by applying AI and machine learning (ML) technology to make sense of customer feedback forms. As Richard Macmanus writes, “Unfortunately, that isn’t as sexy a headline as “Elon Musk’s Billion-Dollar Crusade to Stop the AI Apocalypse” (an actual headline last year from Vanity Fair).”

The feature tells the story of how Thematic has been noticed by the Silicon Valley elite and completed the exclusive US accelerator programme, YCombinator, finalizing a US$1.2 million funding round.

AI analytics helps interactively visualize themes in customer data
The benefit of using Thematic for businesses is manifold. The system analyses the free-text feedback submitted in customer survey forms, which has previously been difficult to analyze as companies spend time and resource and still struggle to do this manually.

As Thematic CEO Alyona Medelyan explains in the Business is Boring podcast ,”we automatically find themes” from the raw data and “then we visualize it using easy to understand charts, and let people interact with the data to understand their customers better”.

How do we do this? By using Natural Language Processing (NLP), which essentially analyzes language to identify recurrent patterns in what customers are saying. We also use sentiment analysis to assign a sentiment score capturing how positively or negatively customers feel.

Our solutions

  • AI-Powered Streaming Analytics of Photo & Video Content Within a Particular Business Process
    AI-Powered Streaming Analytics of Photo & Video Content Within a Particular Business Process The intelligent photo and video processing for more effective business processes. BOOK THE PROJECT What is Streaming Analytics of Photo & Video for? The intelligent stream processing of photos and videos increases the efficiency of the following business processes: Identification of requisite […]
  • Intelligent Processing of Plain Texts and Unstructured Data for Business Processes, AI/ML/NLP
    Intelligent Processing of Plain Texts and Unstructured Data for Business Processes, AI/ML/NLP Solutions for intelligent information processing. BOOK THE PROJECT What is the purpose of AI Solution that works with Plain Texts? The solution helps with intellectual information processing of any document type: scanned papers, photographs, electronic documents, e-mail texts and attachments. The solution identifies […]
  • Development of AI/ML – Based Pricing Systems
    Development of AI/ML – Based Pricing Systems An intelligent pricing system automates all the routine tasks associated with creating and editing price lists, comparing prices with those of competitors, approving price lists in compliance with internal procedures, monitoring the current situation and predicting its possible development. BOOK THE PROJECT What is AI-based Pricing System for? […]
  • Development of Big Data Scoring Systems (Models), AI/ML
    Development of Big Data Scoring Systems (Models), AI/ML Development of a unique model for evaluation of potential borrowers for insurance companies, banks, and other financial institutions. Application scoring, anti-fraud scoring, data enrichment. BOOK THE PROJECT What is ML Scoring for? Types of Scoring Models Credit scoring This scoring model predicts defaulting on a loan. Scoring […]
  • Development of AI/ML-Based Recommendation Systems and Solutions
    Development of AI/ML-Based Recommendation Systems and Solutions A recommendation system is a software program that predicts which product or services will be of interest to a user based on certain information about their profile. BOOK THE PROJECT What is the ML-Based Recommendation System for? The purpose of a recommendation system is to inform a user […]
  • Development of Predictive Analytics Systems, Big Data Analytics, Prediction
    Development of Predictive Analytics Systems, Big Data Analytics, Prediction Predictive analytics (PA) is a catalyst for making a profit via innovative solutions. BOOK THE PROJECT What is PA Module for? PA mechanisms help to predict future events in a particular industry. Predictive analytics is a specific class of data analysis methods related to identifying behavioral […]
  • Development of BI Systems Using AI/ML-Module
    Development of BI Systems Using AI/ML-Module Artificial intelligence (AI) in business intelligence (BI) systems. BOOK THE PROJECT What is the AI Module for? The AI module for business intelligence systems might be the object of particular interest for the companies that today (or in the near future) face the task of improving their automated system […]